ITC Ltd. v. Punchgini, Inc., 9 N.Y.3d 467 (2007)
Under New York common law, unfair competition, specifically misappropriation, can protect a foreign business’s goodwill from being exploited in New York if the business has a demonstrable reputation and commercial advantage within the state.
Summary
ITC, an Indian corporation, sought to prevent Punchgini, Inc. from using the name “Bukhara Grill” for its New York restaurants, arguing unfair competition based on ITC’s famous Bukhara restaurant in India. ITC had previously operated a Bukhara restaurant in New York but had abandoned the mark in the U.S. The Second Circuit certified questions to the New York Court of Appeals regarding whether New York common law protects famous foreign marks. The Court of Appeals held that New York law recognizes unfair competition claims but does not specifically adhere to a “famous marks” doctrine. Protection hinges on whether the foreign mark possesses demonstrable goodwill within New York, and consumers associate the mark with the foreign entity.
Facts
ITC owns and operates the Maurya Sheraton in New Delhi, which includes the Bukhara restaurant. ITC had limited success franchising Bukhara restaurants globally, including a closed Manhattan location. Punchgini’s principals, some former employees of ITC’s Bukhara, opened Bukhara Grill in New York, featuring similar dishes and design elements. ITC accused Punchgini of capitalizing on Bukhara’s reputation, demanding they cease using the name. Punchgini claimed ITC abandoned the mark in the U.S.
Procedural History
ITC sued Punchgini in the Southern District of New York, alleging trademark infringement and unfair competition under the Lanham Act and New York common law. The District Court granted summary judgment to Punchgini, finding ITC abandoned the trademark. The Second Circuit affirmed the dismissal of federal claims but certified questions to the New York Court of Appeals regarding New York common law claims, specifically concerning the “famous marks” doctrine.
Issue(s)
1. Does New York common law permit the owner of a famous mark or trade dress to assert property rights therein by virtue of the owner’s prior use of the mark or dress in a foreign country?
2. How famous must a foreign mark or trade dress be to permit its owner to sue for unfair competition?
Holding
1. Yes, because New York recognizes unfair competition claims, particularly misappropriation, when a business has demonstrable goodwill within the state.
2. The mark must have a level of fame that the relevant consumer market primarily associates the mark with the foreign plaintiff and their goods or services.
Court’s Reasoning
The Court clarified that New York common law recognizes two types of unfair competition: palming off and misappropriation. While the “famous marks doctrine” is debated, New York cases like Maison Prunier v Prunier’s Rest. & Cafe, Inc. and Vaudable v Montmartre, Inc., often cited as examples of this doctrine, are actually grounded in misappropriation theory. The Court emphasized that a foreign business with a reputation extending into New York possesses goodwill protectable from misappropriation. The court stated, “Under New York law, ‘[a]n unfair competition claim involving misappropriation usually concerns the taking and use of the plaintiffs property to compete against the plaintiffs own use of the same property’”. To succeed, ITC needed to show Punchgini deliberately copied ITC’s mark, and that New York consumers primarily associate the “Bukhara” mark with ITC’s restaurants. The Court refused to provide an exhaustive list, but some factors that would be relevant include evidence that the defendant intentionally associated its goods with those of the foreign plaintiff in the minds of the public, direct evidence, such as consumer surveys, indicating that consumers of defendant’s goods or services believe them to be associated with the plaintiff; and evidence of actual overlap between customers of the New York defendant and the foreign plaintiff. This case clarifies that while New York protects against unfair competition, such protection for foreign marks depends on establishing a real presence and consumer association within New York, not merely international fame.