Greene v. Grievance Committee for the Ninth Judicial District, 54 N.Y.2d 118 (1981)

A state may constitutionally prohibit attorneys from soliciting business through third parties, such as real estate brokers, because of the potential for conflicts of interest and the manner of the communication.

Summary

This case concerns whether an attorney’s direct mail advertising to real estate brokers, soliciting them to recommend the attorney’s services to their clients, is constitutionally protected speech. The New York Court of Appeals held that such solicitation is not protected, as it regulates the manner of commercial speech and serves a substantial state interest in preventing attorney-client conflicts of interest. The court found that the regulation was reasonable and therefore constitutional, affirming the Appellate Division’s finding of a violation but without imposing a sanction.

Facts

Alan I. Greene, an attorney, mailed approximately 1,000 direct mail fliers to real estate brokers in Westchester and Putnam Counties. The fliers offered Greene’s legal representation for property transactions at a set price of $335, emphasizing his experience and promising cooperation with the real estate office. The flier explicitly stated that recommending Greene would save the realtor’s clients time and money. Greene conceded he hoped the mailings would encourage brokers to refer clients to him.

Procedural History

The Grievance Committee for the Ninth Judicial District brought a disciplinary proceeding against Greene, alleging violations of Section 479 of the Judiciary Law and DR 2-103(A) of the Code of Professional Responsibility. The Referee found Greene in violation of both provisions, but noted the mailings occurred before a prior Appellate Division decision on similar facts. The Appellate Division affirmed the finding of a violation but imposed no sanction. Greene appealed to the New York Court of Appeals on constitutional grounds.

Issue(s)

1. Whether Section 479 of the Judiciary Law proscribes third-party mailings by attorneys.
2. If so, whether such a proscription is constitutionally permissible under the First Amendment.

Holding

1. Yes, because the language “directly or indirectly” in Section 479 prohibits both direct and indirect solicitation of legal business.
2. Yes, because the proscription regulates the manner of commercial speech and serves a substantial state interest in preventing conflicts of interest. Even if considered a content-based restriction, it is still constitutional as it directly advances the state’s interest, and there is no less restrictive alternative.

Court’s Reasoning

The court reasoned that Greene’s direct mail advertising to real estate brokers was a direct solicitation of the brokers to refer clients to Greene, and thus, an indirect solicitation of clients by Greene. The court distinguished between regulating the manner versus the content of speech. It found the statute primarily regulated the manner of advertising legal services. The court emphasized that the state has a substantial interest in preventing conflicts of interest in attorney-client relationships. The court pointed to the potential for a broker’s influence over a client’s choice of attorney, and the attorney’s potential divided loyalties between the client and the referring broker. The court also noted the difficulty in detecting and proving such conflicts. Citing Ohralik v. Ohio State Bar Assn., the court noted that in-person solicitation discouraged comparison shopping. The court rejected the argument that filing solicitation letters with an overseeing agency would adequately protect against conflicts of interest, finding it insufficient oversight when the client relationship results from the broker’s intermediation, not the letter itself. The court stated, “the potential for overreaching * * * inherent in * * * in-person solicitation” (Ohralik v. Ohio State Bar Assn., 436 U.S. 447, 468) is enough to justify such a regulation.